Whenever you hear the words personal branding, do you think, “That’s for folks who are into how they dress,” or “That’s for folks who are into self-promotion?” Unfortunately, those are only two of the myths that individuals often believe about personal branding. Consequently of those myths, the concept of personal branding has gotten a small bad rap that it simply doesn’t deserve. Let’s put these Personal Brand Myths to rest once and for several and uncover what “YOU(TM)” – yes, the trademarked you – is really all about.
Myth #1: “Personal Branding is focused on self-promotion.”
This couldn’t be further from the reality! Smart personal branding isn’t about marketing yourself in a clear or intrusive way. You can consciously but subtly communicate your own personal brand through the five key activities you do everyday: your Actions, Reactions, Look, Sound, and Thoughts.
Through these activities, you are able to exemplify and live your brand every single day without the necessity to blow your own horn. Consequently, those around you only will are more and more aware of the contribution you can make in the workplace, for example. Your boss, colleagues, and customers will begin to notice “YOU(TM)” more, and they will begin to count for you to provide in the areas that you’ve defined for your own personal brand.
Myth #2: “Personal Branding is focused on how you appear and dress.”
Let’s say you buy a vehicle just because of how it looks. You then find that, while it’s beautiful on the exterior, it gets lousy gas mileage and sends you repeatedly to the mechanic. That could certainly change the way you feel about your beautiful new car bikin website profil wouldn’t it? Exactly the same is true of personal branding. A great “Look” might fool someone briefly but will only allow you to get so far. If the in-patient underneath that Look can’t deliver, it isn’t going to fool anyone for long. True personal branding has a great deal more depth than that.
Your Look is one component of your own personal brand. In the end, if you’re trying to convey an individual make of “impeccable accuracy,” and you dress in a sloppy way, that Look clearly won’t represent your own personal brand well. On one other hand, if you dress impeccably but don’t perform impeccably, that won’t work either. So, your own personal brand extends far beyond just your Look. It provides the way you perform, who you are, that which you could possibly offer, and why is you distinctive in the job place. In a nutshell, your own personal brand is focused on your uniqueness, your strengths, your talents, and what you would like to be known for on the job. It’s about so much more than a great power suit or an artist tie!
Myth #3: “Personal branding is focused on me.”
Some individuals believe that personal branding is self-centered and exactly about “me, me, me,” but the truth is: Good, strategic personal branding starts first and foremost with your Audience. Who’s your Audience? Oahu is the person or people you most wish to influence in your career, and your brand exists in their minds in the direction they perceive, think, and feel about YOU(TM).
Let’s illustrate this by contemplating corporate brands for a moment. In branding, perception is everything. You can have a good product, but if the public’s (Audience’s) perception of the brand is negative, there’s no avoiding it: Your product will ultimately not be successful.
Exactly the same is true of personal branding. You should first determine your Audience’s Needs and make sure you fill those Needs… just like a top-selling shampoo might fill a consumer’s dependence on shiny, healthy hair. If you can fill your Audience’s Needs, YOU(TM) would be the person called on again and again to get the task done … and promotions, accolades, and raises are sure to follow.
Myth #4: “Developing a personal brand will be fake.”
Once more, personal branding is frequently misjudged as something superficial. Yes, personal branding is approximately your Audience and how they perceive, think, and feel about YOU(TM). But that doesn’t mean you concentrate on pleasing your Audience to the detriment of yourself. If your own personal brand is really a façade, you’re going to be always a very unhappy person.
Here’s the reality: You have to be authentic to be true to your own personal brand. Yes, you have to offer something of value to your Audience that fills their Needs. That’s primary. But that which you offer is founded on who you are as an individual, not some character that you’ve created because you believe it’s what your Audience wants. If the only way you can be happy in your job is always to project a fake personal brand that’s nothing regarding your personality, you definitely have to rethink your job and/or your career.
Myth #5: “I don’t need – as well as want – a Personal Brand.”
Are you somebody who thinks that you don’t need as well as want an individual brand? If so, think about this: If your own personal brand is the way in which your Audience perceives, thinks, and feels about you, then that perception of you is already out there. Indeed, you curently have an individual brand – it exists in the mind of one’s Audience. So, everyone – including you – already has a personal brand. By simply being yourself in the job place, you’ve created a brandname without realizing it. Does this realization excite you…. or cause you to a bit nervous?
If you’re not completely in charge of your own personal brand, it’s probably already out there, running amuck, creating an image that isn’t exactly what you would like it to be. In fact, your overall personal brand might be preventing you from reaching your full career potential. Only whenever you learn how to carefully define and communicate your desired personal brand would you seize control of it and make it work for you. Only then would you be sure that the way in which your Audience perceives, thinks, and feels about YOU(TM) is the way you want it to be – advantageous to yourself. By emphasizing true, strategic personal branding, you may have a roadmap to achieving your career goals. You can put more of one’s talents and strengths into work and experience new excitement about that which you do for a living. Personal branding could be one of the finest investments you make in your future and in your career.