When you yourself have SEO on the mind and are searching for an SEO professional then it is very important to ensure that you receive the proper solution, the very first time. Like any service enquiry, you must a) communicate clearly the thing you need and b) make certain that you understand what services are now being offered, and what the expected results are likely to be for the price. In short you must be sure that both parties have the same expectations. “Website top of Google” is a vague comment to be produced by either yourself or your supplier. “To rank on the very first page of the Google search results for [phrase X]” is significantly better: it’s very clear and could form a great objective for the SEO work about to be undertaken. Nevertheless you must be careful here too: if your potential SEO professional starts making guarantees about Google rankings, then that’s not good. Google itself states that there is no-one to guarantee rankings in the Google search results. Identifying the keywords for that you want your website to rank in the Google search results is essential and this list ought to be agreed by both parties. It is easier to obtain a website ranking well on Google for more specific, targeted phrases (e.g. “seo sunshine coast”) than more generic phrases (such as “SEO”). In addition to this there are a number of technical aspects about your website that produce your website more “friendly” to Google, and easier for the SEO supplier to optimise. They’re things that ought to be discussed and understood prior to getting started with the search engine optimisation of your website. Here’s what I suggest you take into account and discuss with prospective SEO suppliers, during those crucial discussion stages.
Ways to help your SEO Supplier Do you know what the phrases you need to rank highly on Google for are? Or do you need your SEO professional to find this out for you? Your SEO professional can have a number of specialised tools available which allow him or her to analyze what keyphrases your target market actually uses on search engines to find your services and products. These phrases often differ from the people you might intuitively think of, because you are thinking from your personal perspective as owner, you naturally use terminology and jargon related to your industry, and generally it could be difficult for you to really put yourself in the shoes of your potential customer. However your SEO professional will welcome your applying for grants what keyphrases to start with, and will have the ability to analyze and develop a pool of keywords for that you need your website to rank well on Google. Also look at your competitors and see what keyphrases they use, or are located to be ranking well on Google for, and generate a list. Provide these lists and suggestions to your SEO supplier. Describe your target market to your SEO Professional. Who/what are they (demographics) and where are they (geographic targeting)? This may determine the terminology, grammar and phrases etc to be applied to your website and the proper phrases to be included in the SEO (e.g. “optimised” in UK, Vs “optimized” in US). It may also help your SEO professional when he or she concerns formally telling Google where you should geographically target your website. Let your SEO professional see your website’s Content Management System (CMS – the area that you login to, to control your website) so that the assessment could be made regarding how SEO (or Google) friendly your website is. If some crucial SEO requirement is extremely hard along with your current CMS then that is best identified early, and sometimes a rebuild of the website could be recommended at this time. Where’s your website hosted, and who by? The physical located area of the servers upon which your website is hosted could be determined by Google and used to target your website in the country-specific search results (i.e. “pages from [country]”). You will find a number of other factors that contribute to the, but it’s information that you ought to share with your SEO professional. It can also be important to ensure that your website is not hosted in a “bad neighbourhood “.This can be with a webhosting provider or on servers that also hosts low quality, or dodgy websites such as for instance spam sites, or link farms. Being associated with these kinds of website could be detrimental to your success on Google. What domain names indicate your website? Have you got just usually the one, or are there several domain names pointed to your website? If there are several domain names for your website and the management of the is not done properly then Google may impose a penalty against more than one of the domain names. This is because Google obviously doesn’t desire to be displaying multiple copies of the same website or webpages in the search results (called duplicate content). Have any Search Engine Optimisation (SEO) activities been undertaken on your own website previously? Importantly have any one of those “submit your website to many search engines for cheap/free” – type of things been done for your website by you or someone else? They’re frowned upon by Google and if penalties have already been imposed or the website held back on Google because of these, then that makes your SEO Professional’s job much harder, and results more challenging to achieve.
What you need to ask your SEO supplier You may wish to make certain that you hire an ethical SEO Professional who will undertake only proper and above board SEO work with your website. Unethical or bad SEO work, where efforts are made to unnaturally or falsely increase the success of your website on the Google search answers are absolutely frowned upon by Google leading to penalties, or worst-case-scenario, being banned from Google. This really is extremely difficult to recoup from and in worst cases the domain name needs to be abandoned. These practices include buying link, participating in link farms, cloaking domain names, making text on your own webpages visible to Google only and creating other content for Google only, and not humans. As with suppliers of any service you must ask your potential SEO supplier for references. Try to find SEO testimonials on the website and check them, and actually ring these clients and verify the success of the job your potential supplier has done. Ask your supplier for a list of activities they will undertake as part of the SEO of your website and check that no unethical activities are included. If in doubt ask me. When they subscribe to an SEO code of ethics of some sort, then that’s desirable as well. Discussion along these lines between you and your SEO Professional prior to undertaking SEO work really can help to ensure the smooth running of your SEO programme, and the achievement of agreed goals. Regular progress updates, or questions from your own SEO supplier contribute to your comprehension of the job achieved and is valuable, as can be your considered response to questions and feedback when requested. A successful SEO solution is one where in actuality the SEO supplier and the client work together.